resume

Experience:

Social Media Specialist III, University Communications and Marketing, North Carolina State University, 2022 - Present

  • Direct multi-platform strategy, content creation, copywriting, publishing, and community management for @NCStateAlumni across Instagram, YouTube, Facebook, X, Threads, and LinkedIn.

  • Advise and mentor the Student Alumni Association social media committee on platform best practices, trend leveraging, and channel strategy, while guiding them through major campaigns to ensure student-generated content aligns with university brand standards.

  • Developed and launched the NC State Alumni Creator Program, partnering with creators to deliver authentic, brand-aligned storytelling, while also serving as a secondary resource for the NC State Student Creator Program.

  • Manage and govern 75+ volunteer network social channels, conducting administrative cleanup, standardizing group rules and photo releases, and facilitating training workshops to ensure all volunteer managers follow university brand guidelines and social media best practices.

  • Partner with University Communications, the Office of Alumni Engagement and Annual Giving, and the NC State magazine editorial team to align cross-channel content strategy and execute major university priorities, such as Day of Giving and Red and White Week.

  • Collaborate with videographers to conceptualize and produce long-form YouTube content designed to boost brand connection and audience affinity.

  • Develop and execute targeted ad strategies and interactive engagement tactics, including monthly giveaway programs, to drive audience interaction and campaign conversions.

  • Generate monthly analytics reports and post-campaign summaries to evaluate performance metrics, track overall engagement, and translate data into actionable strategy improvements.

Digital Strategist, Our State Magazine, 2021 - 2022

  • Worked with the editorial team to plan and execute content strategy across the digital ecosystem that complements the monthly print magazine

  • Analyzed customer and user data and collaborated with internal teams to improve the effectiveness of overall web and user experience

  • Developed, tested, and managed paid ad strategy for editorial and sponsored content on Facebook, YouTube, Instagram, and Google Ads

  • Produced written copy, graphics, and video content in line with Our State brand and voice that encouraged authentic engagement and subscription growth

Freelance Digital Media Manager, 2020–Present

  • Consult with business owners on marketing, communications, and social media strategies with an eye to increasing authentic engagement and brand awareness

  • Develop a digital content calendar and implement communications strategy across various digital platforms

  • Design and build custom WordPress websites in collaboration with clients to drive traffic and generate marketing leads

  • Serve as website manager by producing compelling original content and maintaining existing content

  • Create video and other shareable digital content to establish visually engaging branding

Assistant Director for Social Media, College of Engineering, North Carolina State University, 2020–2021

  • Oversaw all social media platforms on behalf of the College of Engineering

  • Produced and managed all social media content, while remaining up-to-date on trends, laws, and university policy

  • Created engaging photography, written copy, and video content for publication via digital channels

  • Tracked and analyzed digital presence, engagement, and effectiveness on all platforms and adjusted strategy accordingly

  • Generated written and visual content for website, digital, and print publications

Assistant Director of Advancement Communications, Guilford College, 2019–2020

  • Developed and executed the department's digital communications plan through web pages, social media, and e-newsletters while meeting tight deadlines

  • Served as managing editor of the Guilford College Magazine. Successfully relaunched the print magazine after a two-year hiatus and managed a team of freelance and volunteer content contributors, editors, and designers to develop the project from vision to print

  • Worked with students, faculty, and administration to produce written and video communications to educate readers about the Guilford brand

  • Developed and implemented the digital marketing strategy for the Guilford College Bryan speaker series

  • Assisted in the production of campus events that impacted students, alumni, and the Greensboro community

Awards

Best of District III | Council for Advancement and Support of Education

  • Red and White Week Homecoming Campaign, Metcalf Meet-Cute Video, 60 Seconds Series for NC State magazine, & Legacy Luncheon Video (2024–2025)

  • Narrative Thread Video (2023–2024)

Raleigh Longleaf Film Festival Official Selection

  • Narrative Thread (2024)

Gold Award | Council for Advancement and Support of Education

  • Low Budget Publications: Guilford Gazette (2019–2020)

Education

Bachelor of Fine Arts, Technical Theatre Production & Design, Aug 2008 - Dec 2012
University of North Carolina at Greensboro

  • Graduated with Honors

  • Minor in Fine Arts

  • Katherine Smith Reynolds Merit Scholar

Master of Business Administration, Aug 2016 - Dec 2018
University of North Carolina at Greensboro

  • Concentration: Marketing

  • Arch MI Merit Scholar

Skills

  • Digital Marketing & Communications

  • Project Management

  • Social Media Management

  • Copywriting & Editing

  • Associated Press (AP) Style

  • Data Tracking & Analysis

  • Video Editing & Production

  • Graphic Design

  • Adobe Creative Suite

  • Canva

  • Capcut

  • Meta Business Suite

  • Meta Ads

  • Hootsuite Platform Certified

  • Google Analytics Certified

  • Google Ads

  • Wordpress